Robin Haueter has over 20 years experience in brand management, advertising and public relations. He specializes in developing strategies and tools that help companies communicate focused brand images. He has led programs to help both global companies and small institutions with positioning, identity models, naming, and tools for managing the tone and manner of their brand communications. His work includes:
- Positioning, naming and brand strategy for Amtrak's high speed offering, Acela
- Brand management tools for IBM and ibm.com
- Positioning and retail strategies for World Kitchen brands: Pyrex, Revere, CorningWare, Corelle, EKCO, and Chicago Cutlery
- Positioning and service strategy for a joint shuttle offering from Aèromexico and Mexicana Airlines
- Brand strategy and positioning for the merger of two food service brands, Cosí and Xando
- Brand strategy and positioning for SFX Entertainment, now part of Clear Channel Communications
- Positioning for AIGA, the American Institute of Graphic Arts
Robin has written about branding in the financial services industry for American Banker, and appeared as a conference speaker for the Corporate Design Foundation. He previously worked for the corporate identity firm Lippincott & Margulies, and was a founding partner of the brand consultancy Oppenheimer Haueter & Co.
Listen to Robin Haueter discuss developing the brand Acela on National Public Radio's All things Considered.
Contact Robin Haueter at info@brandconsultancyinc.com.